Did you know there are normal flapjacks and then there are sports flapjacks?
For example, normal flapjacks come in friendly looking wrappers, like the Jackson Bar – a handmade snack made from all natural ingredients. It comes in four flavours and relies on honey and fruit juice rather than refined sugar.
A treat like this was designed for kids.
But then there are flapjacks with a bit more punch. Like the Clif Bar, made by a mountaineer for people who like adventure. These are designed as energy bars using organic ingredients and are very successful amongst outdoorsy type people.
The idea is to provide a mix of whole grains, protein and fiber plus vitamins and minerals designed to keep you going.
It’s a flapjack on steroids.
Speaking of which, ahem, Clif now also have Builder’s Bars for bodybuilding fans. It still has oats in it, though I’m not sure we can call it a flapjack any longer. It’s wrapped in chocolate and comes with 20g of complete protein and 23 vitamins and minerals – the kind of thing bodybuilders love.