Free tickets to The Allergy and Free From Show: 18-20 May 2012

Got an allergy? Is your diet Dairy Free, Egg Free, Gluten Free, Casein Free, Lactose Free, Wheat Free, Yeast Free?

The Allergy & Free From Show 2012 has teamed up with GoodnessDirect to give you unlimited FREE tickets (worth £10 each)!

Taking place from 18 – 20 May at London’s Olympia, this is Europe’s largest public event dedicated to delivering solutions for free from lives. If you suffer from asthma, eczema, sensitive skin, hay fever, chemical sensitivities, food intolerance, coeliac disease or other allergies or intolerances then this is for you.

Last year’s event was an enormous success…

This year there are more free from features and exhibitors than ever before:

  • Try and buy the latest free from foods, skincare and household products
  • Consultations, seminars and workshops with the UK’s top Allergists, Dieticians and other specialists
  • Free from cooking demonstrations
  • Charities, support groups and thousands of like-minded attendees

And a host of additional exciting content!

Come and see us there (Stand 135) for free…

Book unlimited free tickets for you, your friends, family and colleagues at

Did you know elderberry juice was so powerful?

Who knew that elderberry juice had so many benefits?

Not only does it contain vitamins A, C and B, it also feeds you a healthy dose of antioxidants.

This seems to have a good effect on the immune system as Elderberry Juice is renowned for its ability to treat illnesses like the flu, common colds, sore throats and other infections.

Its ability to reduce mucus also seems to help with asthma, coughs and bronchitis.

pure elderberry juice
Finally, a pure organic elderberry juice

What is more elderberry juice is also documented as helpful for treating serious diseases like AIDS and diabetes. It helps lower cholesterol levels and maintains a healthy digestive system. It has anti-viral, anti-histamine properties and is thought to deal with many other ailments from yeast infections to skin problems.

I’m wary of listing illnesses as if one herbal remedy could be a cure-all, but the information available about elderberry juice is pretty impressive.

If you are interested Biona have produced a pure organic elderberry juice. While you can find elderberry syrup, this currently seems to be the only completely pure elderberry juice widely available on the UK market.

Could skin discolouration be treated by Ginkgo

Some encouraging news about the treatment of the skin disease Vitiligo.

The illness which causes patches of skin discolouration has shown positive responses to the intake of ginkgo biloba.

The latest test was only conducted with 12 people, but researchers found that there was great improvement as a result: the size and degree of depigmentation reduced, and also the spread of vitiligo was less.

It is very early days yet, many more tests need to be done. Orest Szczurko, the  head scientist recommends that “any attempt to use ginkgo in the management of vitiligo should be carefully monitored by a doctor, given that there are still many questions about the correct dose, its true effectiveness, interactions with other conditions or therapies, and possible adverse reactions.”

Ginkgo’s benefits are said to include improved memory,  concentration and circulation, particularly to hands and feet. However, there are concerns about the correct dosage, side effects have sometimes been bleeding, headaches and digestion problems.

Toothpaste – do you know what you’re putting in your mouth?

When you put toothpaste in your mouth do you really know what you’re putting in? Or when you use deodorant do you know what’s going on your skin?

That’s why I like natural based products with nothing artificial in them. Tom’s of Maine have been making hygiene items since the 1970s.

The thing I like about Tom’s of Maine is that their website explains each and every ingredient so you can see exactly what you’re getting – much like we do at GoodnessDirect – but with greater scientific detail.

Tom's of Maine
Webshot from Tom's of Maine

Each item has a list of ingredients and if you click through there’s a layman’s explanation of what the ingredient is…

Close up of webshot
Close up of webshot

They’ll also tell what the ingredient is for, where’s it’s come from, if there are any alternatives and what the risks might be. That’s pretty impressive.

Tom’s also have a great commitment to sustainability, they aim to keep their products affordable and their ethics animal friendly.

If you’d like to find out more about the Tom’s of Maine values, visit their YouTube Channel.

Bless your skin with Himalayan Salt for cleansing

We need to learn. Our skin absorbs the chemicals we put on it.

Since the 1970s, Urtekram has been producing pure and natural body care products. That is why their products are entirely made from natural and vegetarian ingredients. They are certified organic and contain no synthetic chemicals.

Bless your body
Bless your body

Now, in an extra effort to care for your skin, Urtekram have developed a Body Scrub, Shower Gel and Hand Soap, all infused with Himalaya salt – a perfect ingredient for nurturing the skin. They’ve also included a blend of rosemary for fresh and aromatic sensuality, but it is the mineral rich salt which will really benefit your skin, leaving it smooth and soft, ridding your body of dry and rough skin cells.

Salt has long been used for its healing properties. Himalayan salt is rich in the minerals that your body uses. This might explain why many testify to using salt as a cleanser to benefit bad skin, the nervous system and muscle tone.

4 bottles of sun lotion to win – ready for your trip away

I’ve got four bottles of Green People’s award winning sun lotion to give away. Just in time for the Summer holidays!

Green People - a kinder sun experience
Green People - a kinder sun experience

I should say this isn’t any old sun lotion. Other lotions can use silicone which is like wrapping someone in cling film – that just causes prickly heat. Green People use natural ingredients which means people with sensitive skin and those prone to allergies can use them. No more pore clogging or chemical scents. The Green Tea antioxidants help protect against cell damage too.

The lotion we’re offering is SPF 22. Green People now sell only SPF 15 and SPF 25. To be in with a chance of winning a bottle, email me with your name and address and I’ll enter you into the prize draw (UK entrants only, competition closes 28th July).

Travelling to the tropics? Mosi-guard may help

Did you see the news that smelly chemicals confuse mosquitos? (BBC report)

Travellers have been using essential oils as a way to protect from mosquitos for many years.

Now Mosi-guard Natural is taking this a step further. The active ingredient of Mosi-guard natural is citriodiol®, a naturally occurring extract of lemon eucalyptus oil. This makes Mosi-guard an effective way to protect yourself from biting insects.

Spray it, roll it, massage it – however you want to get it onto your body – they offer the same powerful deterrent to mosquitos, sandflies, ticks, midges and leeches.

Forget travelling to the tropics, this stuff is likely to be useful in my own backyard!

Protects from insect bites naturally
Protects from insect bites naturally

The UK’s biggest allergy show is coming soon – bigger and better – and GoodnessDirect will be there

We’re getting excited about the upcoming Allergy & Gluten Free Show this May. It’s the best chance for everyone affected by an allergy to get the latest information and up-to-date support. And tickets are free.

Here’s a behind the scenes peek at everything that’s going on…

News from the show floor…
The Allergy & Gluten Free Show 2011
Tom Treverton, Event Director

Come and see us...<br> 6-8 May, 2011
Come and see us... 6-8 May, 2011

Working on live events presents certain challenges. Like a number of other professions, months and months of hard work boil down to a brief moment in time, where all elements must seamlessly converge to deliver fantastic experiences for visitors.

Consequently, your working life becomes markedly improved when an event concept falls onto your desk that both energises and inspires. A concept craved for by the sector it represents, one that delivers genuine answers to questions as yet unanswered, and one that resultantly fulfils a ‘need’ sought after by a sizeable chunk of the UK population. The Allergy & Gluten Free Show is one such event.

This year’s show…
It’s taking place at London’s Olympia from 6 – 8 May 2011. This is the UK’s most comprehensive live forum on allergies, intolerances and autoimmune diseases (like coeliac disease), delivering the largest annual gathering of people with these conditions, as well as the leading health professionals that treat them.

We became involved in the show because we recognise the scale of its potential importance. In the UK, approximately one third of the population will develop an allergy at some point in their lives, with around 30 million estimated to have a food intolerance.

However, this major UK health issue is serviced by an alarmingly small number of experts. Poor NHS provision of skilled professionals means that supply does not meet demand, particularly at a primary care level (where insufficient training ensures sub standard advice).

The Allergy & Gluten Free Show 2011 is the only major exhibition designed to plug the knowledge gap, allowing members of the public to discover treatment and product solutions (thus taking control of their conditions) and health care professionals to access a high level of training to improve their service.

What you’ll find there…
First and foremost, this is a show for the public, and we are thrilled with the way the 2011 event is shaping up. Our objective is to make the show something that will both educate and entertain in equal measure; providing the best advice from prominent Consultants, charities, associations and brands, accessible via a diverse range of interactive content platforms.

Food is a massive part of the show. In addition to over 50% of the show floor being packed with ‘free from’ food producers, we are planning three days of…

  • Public seminars from healthcare specialists, including Consultants and Dieticians.
  • ‘Free from’ cooking demonstrations from top chefs.
  • Parent workshops (with strong dietary focuses).
  • Food related product and treatment demonstrations.

We are just weeks away now and the excitement is building amongst the organising team. Thousands more people are signed up to attend than at this stage last year, content programmes are almost complete and we already have more exhibitors than the show has ever attracted.

We are delighted that GoodnessDirect is one of the show’s partners, and will be exhibiting at the event (stand 42).

Indeed, via our partnership visitors to can attend the show free of charge. To generate unlimited free tickets, visit Simply enter a few details, click ‘submit’ and print out a personalised show ticket (worth £10!). his process can be repeated infinitely to produce additional tickets for friends and family.

See you on the show floor!

Tom Treverton, Event Director

Key details
Event: The Allergy & Gluten Free Show 2011
Date: 6 – 8 May 2011
Location: Olympia 2, London, W14 8UX
Tickets: Free, courtesy of GoodnessDirect at

Breast protection for babies at risk of eczema or allergies

The fatty acids from breast milk are key to healthy baby development. DHA (docosahexaenoic acid) is well known for promoting a healthy brain, eye, and nervous system for example. But other fatty acids in breast milk may also help protect from allergies.

The fatty acids in breast milk may protect children from allergies
The fatty acids in breast milk may protect children from allergies

Could the sharp rise in allergic diseases like asthma, eczema, food allergies and hayfever be explained by a shift in the fatty acid balance in our diets? It’s possible that the widespread use of vegetable oils and the a low intake of omega-3 fatty acids (mostly from fish) are contributing to inflammation in the body.

Does breast milk affect eczema?
310 mothers and babies were examined according to their various lifestyles, (particularly noting the eating of organic diets and extended breast feeding) to see how the fatty acid composition of their breast milk compared with mums who ate a more conventional diet.

Mums with an ‘alternative’ lifestyles had somewhat higher concentrations of the omega-3 fatty acids in their breast milk (EPA (eicosapentaenoic acid), DPA (docosapentaenoic acid), and DHA). They were also higher in ruminant fatty acids (derived primarily from dairy fat), including the all-important immune-enhancing fatty acid, CLA (conjugated linoleic acid).

By the time they were aged two, 31% of the babies had experienced eczema (almost half of these also had allergies). But (at one year) the risk of eczema and allergies was lowest among babies whose mothers’ milk was highest in omega-3. That risk was also seen to decrease as concentrations of ruminant fatty acids increased (regardless of the effect of the omega-3 fatty acids).

This suggests that ruminant fatty acids from dairy fat and organic dairy and, possibly, unpasteurized milk might have an effect on how much a baby can develop a strong immunity in early life.

How to protect your baby from eczema…

  • Breast-feed, if you can. For some women breast-feeding isn’t feasible, but it’s worth it for your baby’s health if you’re able to.
  • Eat more fatty fish. This is important during pregnancy and while breastfeeding. Avoid high-mercury fish including albacore tuna and king mackerel.
  • Make it creamy. The latest study adds to a growing body of evidence of the inflammation-fighting potential of full-fat dairy products.

GoodnessDirect have a number of natural products for the treatment of eczema in babies including:
Green People Baby Salve Lavender

and Beaming Baby Organic Bubble Bath.

For children and adults try:
Comvita Medihoney Moisturising Cream,
Natraderm Shower Gel with Shea Butter,
Optima Allergenics Steroid Free Intensive Care Ointment

or HRI Clear Complexion.

Not a fad, organic milk is better for you.

It has been thought over the past couple of years that organic milk gives us richer omega 3 content, and this week it was confirmed by research results from Newcastle University.

This new  research was published by Newcastle University this week and demonstrates that organic milk contains 40%less of the unhealthy saturated fats, & contains important healthy nutrients such as omega-3 fatty acids, which are known to help prevent heart attacks. Why should this difference exist between organic milk and the regular pinta? Well cows reared and cared for according to organic methods eat mainly grass & organic feeds, as a result it seems, their milk contains extra vitamins not present in regular milk. Over and above nutritious reasons it is hailed that organic husbandry is better for the environment and not but not least, the  cows’ welfare. Organic cows live much longer than factory farmed ones. About 5% of UK cows (non organic ones that is) never see a meadow.

Organic milk and us

Research in Holland shows that children fed organic milk are 36% less likely to develop eczema.  So if you or your children do drink milk, it may be best to reach for organic milk, available as for regular in skimmed, semi-skimmed and full fat varieties.