The ‘free from’ times, they are a changing… for the better!

Everyone’s getting excited about this year’s Allergy & Free From Show this May. It’s the biggest event yet for everyone affected by an allergy or intolerance with the latest products, information and up-to-date support.

Tickets are free so come and see us there.

Tom Treverton, Event Director at The Allergy & Free From Show, tells us how it’s going…

As our team enters the home straight towards this year’s Allergy & Free From Show (18 – 20 May, Olympia, London), our third edition as organisers, the excitement in the office is really building.

This is an event that we all love working on. Since we took it on in 2010, year-on-year growth (in terms of visitors, exhibitors and sponsors) has been staggering. 2012 is set for another record year; pre-show ticket registrations are already 4,000 higher than they were at this stage in 2011 (and last year’s show ultimately attracted over 10,000 visitors!).

Naturally, these kinds of trends will make any event organiser very happy, though they are certainly not the only reasons we enjoy working hard to progress this show each year.

Another massive reason: this is an extremely important event to our visitors, because it’s the only UK public-facing show that exists for people living any kind of ‘free from’ life, for reasons of health (i.e. due to allergies, intolerances, coeliac disease, chemical sensitivities) or lifestyle. Our job is to provide the best possible live forum, where visitors can discover product / treatment solutions and take control.

In direct contrast to the woefully inadequate UK provisions of skilled healthcare professionals in this space (supply still nowhere near demand!), we are constantly amazed by the incredible number of fantastic ‘free from’ products that are emerging – seemingly on a daily basis – and are becoming part of the show! These are positive changes; this constant influx of improved products and new choices can only enrich the visitor experience.

We’ve instigated a few changes of our own. The show will take residence in the larger, recently completed West Hall at Olympia, London. We’ve also tweaked our show name, replacing ‘gluten free’ with ‘free from’, in order to better reflect what the show has become. Yes, we are (and will always remain) 100% committed to serving those that need to exclude gluten from their diets, BUT we also exist for those living free from… nuts, dairy, eggs, soya, wheat, pet hair, dust mites and pollen (to name just a few!).

A final change… there will be two editions of the show in 2012! Alongside the London show in May, we are launching a northern edition of the event, taking place later in the year in Liverpool from 27 – 28 October. We can’t wait to replicate the buzz of the London show on Merseyside.

The UK ‘free from’ market is rapidly maturing, and is undoubtedly one of the best on the planet. We relish working on a show that’s right at the heart of that market and delivering a multi-sensory, exciting live event that places the leading brands alongside the thousands of people that are looking to discover them!

See you on the show floor!

Tom Treverton, Event Director, The Allergy & Free From Show

London show: 18 – 20 May 2012, West Hall, Olympia, London
Liverpool show: 27 – 28 October, BT Convention Centre, Liverpool.
Tickets: Access FREE tickets for either show at www.allergyshow.co.uk/go/goodnessdirect
Exhibiting enq: Bruce@f2fevents.co.uk / +44 (0)1442 289927
Website: www.allergyshow.co.uk

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