You eat 75% of your chewing gum. What’s in it?

Did you know that when you finish with your chewing gum it is one 1/4 of the size you started with?

That means you eat 75% of it… but what are you eating?

The same stuff that gets made into the tyres on your car: synthetic polymers. A lot of gum uses unnatural ingredients for its base.

Peppersmith doesn’t. This intriguing little company have taken gum back to before the dirty days of putting plastic in your food. Instead, they use chicle, a natural and sustainable rainforest gum, which all gum used to be made from.

A chewing gum with no artificial ingredients
A chewing gum with no artificial ingredients

They also use high quality Black Mitcham Peppermint grown in Hampshire, and wood sugar taken from beech trees. There’s no artificial flavours, colours, preservatives or anything, and especially not aspartame. (The gum is also vegetarian, gluten-free, and good for diabetics and it’s made in a nut-free environment.)

The result? The dentists like it because wood sugar (xylitol) actively fights plaque and the public love it because of the quality of the peppermint.

Plus, each box comes with these dainty little papers so that you can wrap your chewing gum up once you’ve finished with it, leaving you to conscientiously dispose of the other 25%.

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