The UK’s biggest allergy show is coming soon – bigger and better – and GoodnessDirect will be there

We’re getting excited about the upcoming Allergy & Gluten Free Show this May. It’s the best chance for everyone affected by an allergy to get the latest information and up-to-date support. And tickets are free.

Here’s a behind the scenes peek at everything that’s going on…

News from the show floor…
The Allergy & Gluten Free Show 2011
Tom Treverton, Event Director

Come and see us...<br> 6-8 May, 2011
Come and see us... 6-8 May, 2011

Working on live events presents certain challenges. Like a number of other professions, months and months of hard work boil down to a brief moment in time, where all elements must seamlessly converge to deliver fantastic experiences for visitors.

Consequently, your working life becomes markedly improved when an event concept falls onto your desk that both energises and inspires. A concept craved for by the sector it represents, one that delivers genuine answers to questions as yet unanswered, and one that resultantly fulfils a ‘need’ sought after by a sizeable chunk of the UK population. The Allergy & Gluten Free Show is one such event.

This year’s show…
It’s taking place at London’s Olympia from 6 – 8 May 2011. This is the UK’s most comprehensive live forum on allergies, intolerances and autoimmune diseases (like coeliac disease), delivering the largest annual gathering of people with these conditions, as well as the leading health professionals that treat them.

We became involved in the show because we recognise the scale of its potential importance. In the UK, approximately one third of the population will develop an allergy at some point in their lives, with around 30 million estimated to have a food intolerance.

However, this major UK health issue is serviced by an alarmingly small number of experts. Poor NHS provision of skilled professionals means that supply does not meet demand, particularly at a primary care level (where insufficient training ensures sub standard advice).

The Allergy & Gluten Free Show 2011 is the only major exhibition designed to plug the knowledge gap, allowing members of the public to discover treatment and product solutions (thus taking control of their conditions) and health care professionals to access a high level of training to improve their service.

What you’ll find there…
First and foremost, this is a show for the public, and we are thrilled with the way the 2011 event is shaping up. Our objective is to make the show something that will both educate and entertain in equal measure; providing the best advice from prominent Consultants, charities, associations and brands, accessible via a diverse range of interactive content platforms.

Food is a massive part of the show. In addition to over 50% of the show floor being packed with ‘free from’ food producers, we are planning three days of…

  • Public seminars from healthcare specialists, including Consultants and Dieticians.
  • ‘Free from’ cooking demonstrations from top chefs.
  • Parent workshops (with strong dietary focuses).
  • Food related product and treatment demonstrations.

We are just weeks away now and the excitement is building amongst the organising team. Thousands more people are signed up to attend than at this stage last year, content programmes are almost complete and we already have more exhibitors than the show has ever attracted.

We are delighted that GoodnessDirect is one of the show’s partners, and will be exhibiting at the event (stand 42).

Indeed, via our partnership visitors to GoodnessDirect.co.uk can attend the show free of charge. To generate unlimited free tickets, visit www.allergyshow.co.uk/go/goodnessdirect. Simply enter a few details, click ‘submit’ and print out a personalised show ticket (worth £10!). his process can be repeated infinitely to produce additional tickets for friends and family.

See you on the show floor!

Tom Treverton, Event Director

Key details
Event: The Allergy & Gluten Free Show 2011
Date: 6 – 8 May 2011
Location: Olympia 2, London, W14 8UX
Tickets: Free, courtesy of GoodnessDirect at www.allergyshow.co.uk/go/goodnessdirect

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One thought on “The UK’s biggest allergy show is coming soon – bigger and better – and GoodnessDirect will be there

  1. This project means a lot to the people. This could be a right time for the public to know all about allergies. It is a serious illness and some could trigger infections on our body. People must be aware on this so that they could have precautionary measures on this.

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