Natural Hair Colour

Flash Fashion for new brighter colours

Outrageous permanent hair colours with a healthy attitude from Herbatint.

Henna Red, Crimson Red, Plum, Violet, Sand Blonde, Orange.
Herbatint Flash Fashion. Six new, luscious hair colours, designed to meet the needs of even the most demanding individualist.

Flash Fashion colours embrace modern living without compromising the benefits of the natural elements of the established Herbatint range of 30 colours.

Quality and safety are traditional features of the manufacturers of the Herbatint range and Antica Erboristeria have now developed Flash Fashion with No Ammonia and No Resorcinol As with the Herbatint colours Flash Fashion covers grey from the first application and now contains Aloe Vera (well known for its anti-oxidizing properties with mucillagins, vitamins and panthenol) to protect and nourish the hair while colouring.

Flash Fashion is enriched with Betula Alba (tonic and re-mineralizing), Hamamelis Virginiana (anti-inflammatory with flavonids and essential oils) and Echinacea Angustifolia (hydrating and disinfectant). Flash Fashion is not suitable for Vegans.

Nanny Goat Milk Infant Nutrition

We know that breast is best for babies, but when it is time for weaning, problems may start to occur as some babies find cow’s milk hard to digest.

Cows milk, (even if organic) is not suitable for all infants and children and we now realise that there are significant differences which set goat’s milk apart from cow’s milk. For example, New Zealand goat milk contains very low levels of alpha-s1-casein, which is the main casein protein in cow’s milk. Alpha-s1-casein is believed to be the main cow’s milk protein responsible for eliciting allergic reactions such as respiratory and dermatological conditions.

What are the benefits of Goats Milk?

Goat’s milk is easier to digest than cow’s milk. This can result in babies with digestive problems being more settled when their normal formula is replaced with goats milk. This easier digestion by immature digestive systems is due to the fact that it has smaller fat globules and softer curds which are more similar in nature to human milk. Also goat’s milk has twice the amount of easily absorbed Medium Chain Fatty Acids (MCT’s).

There are important immunological differences between goat and cow’s milk proteins enabling goat milk to be used successfully for some infants and children with sensitivity to cow’s milk protein.

Goat’s milk promotes gut health and reduces inflammation and permeability in the gut. It has high natural levels of nucleotides which provide gastro-intestinal and metabolism benefits.

GoodnessDirect recommend the Nanny Infant Nutrition formula of goats milk. This is produced from the milk of free range New Zealand goats raised without the use of stimulants, hormones or growth-enhancing drugs. Nanny is also sucrose-free and has no added glucose syrups. It is fortified and modified to ensure that the appropriate nutritional needs of infants are being met.

Nanny can be used by older children and adults too, and can be used as milk replacement in cooking.

How good is soya?

Soya is a versatile, nutritious food that offers a wide range of health benefits and does not contain saturated animal fat, animal protein, cholesterol, animal hormones or growth factors which have all been linked to many illnesses and diseases.

It contains all eight essential amino acids and is a good source of polyunsaturated fatty acids including omega 3, disease-busting antioxidants, B vitamins (including folate), iron and is free from cholesterol. Calcium-fortified soya milk and tofu provide a valuable source of this important mineral.

Many soya foods also contain fibre which is important for good bowel health and can lower cholesterol.

Health benefits associated with soya are thought to be caused by the action of soya isoflavones which are a type of phytoestrogen or plant hormone. Many studies show that soya foods can reduce the frequency and severity of hot flushes and other menopausal symptoms. Because the Japanese diet is rich in soya the women suffer less from menopausal symptoms which suggests it may be an alternative to hormone replacement therapy. Post-menopausal women with the highest intake of soya foods also have the highest bone mineral density. Human trials in other parts of the world have shown that soya protein may reduce the risk of osteoporosis.

The UK government’s ‘Joint Health Claims Initiative’ has approved the health claim that ‘the inclusion of at least 25 grams soya protein per day as part of a diet low in saturated fat can help reduce blood cholesterol’.

Studies from China (and of Asian-American women) indicate that having a high soya intake can reduce the risk of breast cancer. Similarly, a large scale study in 59 countries found that overall soya products did protect against prostate cancer. Evidence suggests that a moderate amount of soya is much more likely to be of benefit to health rather than harmful, both in terms of breast and prostate cancer risk and other chronic diseases.

A great many people ask if it safe to give soya-based infant formulas to babies. Studies on adults raised on soya showed no detrimental effects to their health. A publication in the Nutrition Review found that growth, sexual development and reproductive ability was normal in people who consumed soya formula as infants and concluded that it continued to be a safe, nutritionally complete feeding option for most infants.

Another fantastic bonus is that several studies indicate that soya isoflavones may improve both short- and long-term memory, mental flexibility and planning. This benefit may be restricted to those under the age of 65.

Faye Axford © GoodnessDirect 2007

‘No added sugar’ Rhubarb Crumble

Serves: 4

Preparation time: 5-10 minutes

Cooking time: 30 minutes

500g rhubarb, washed, prepared and cut into 1 inch pieces

2 tbsp Sweet Freedom (Mild or Rich)

1 tsp fresh ginger, grated (or ½ tsp dried), optional

zest of 1 orange

juice of ½ orange

50ml water

For the crumble:

100g porridge oats

60g ground almonds

40g crushed walnuts

zest of 1 lemon

1 tbsp Sweet Freedom (Mild or Rich)

50g butter or 50g of Olive oil based spread for vegans

1. Pre-heat the oven to 180°C / 350°F / Gas 4.

2. Pack the rhubarb into a baking dish, drizzle over the Sweet Freedom, stir in ginger and orange zest and pour over the juice.

3. For the crumble – in a bowl combine the oats, ground almonds, walnuts, lemon zest and Sweet Freedom, use clean hands to add the butter making a crumble with your fingertips. Or if you have a blender, put all the ingredients into it and ‘pulse’ gently to combine without making the oats too fine.

4. Sprinkle the crumble topping over the rhubarb and bake in the oven for up to 30 minutes depending on your oven, checking regularly to make sure the top doesn’t burn.

No added sugar Nutty Flapjacks

This recipe is also wheat free!


  • 80g olive oil based spread or butter
  • 50g peanut butter (no added sugar version)
  • 175g porridge oats
  • 50g ground almonds
  • 55g desiccated coconut (no added sugar)


  1. Preheat oven to 180°C / 350°F / Gas mark 4.
  2. Grease a medium-sized square baking tray.
  3. Melt the olive oil based spread / butter in a large saucepan with the SWEET FREEDOM
  4. Stir over a low heat until melted then stir in all the other ingredients and mix together well.
  5. Turn the mix into the baking tray and spread out evenly.
  6. Bake for 15 minutes, then remove from the oven and cut into squares.
  7. Leave in the tin until completely cool and then turn out.

No added sugar Apple Crumble

This recipe is also wheat free!

Ready In: 45 minutes or less

Serves: 4

  • 2 large cooking apples
  • 1 tbsp SWEET FREEDOM
  • 2 tsp cinnamon
  • zest & juice of ½ a lemon

Crumble topping:

  • 100g porridge oats
  • 50g medium oatmeal or
  • 50g ground almonds
  • 1 1/2 tbsp SWEET FREEDOM
  • 50g olive oil based spread or butter


  1. Preheat oven to 180°C / 350°F / Gas Mark 4.
  2. Wash and peel the apples, remove the core and chop into small slices.
  3. Put into an oven proof dish, and stir in the SWEET FREEDOM, cinnamon, lemon zest and juice.
  4. Put all the crumble topping ingredients into your blender and ‘pulse’ until well mixed. If you don’t have a blender, rub the spread / butter into the oat and almond mix first and then stir in the SWEET FREEDOM.
  5. Sprinkle evenly over the top of the apples.
  6. Place in the pre-heated oven and bake for about 30 minutes or until the top is golden.